Sunday, January 20, 2008

Hydrate with Delicious Coca-Cola

Seen on the bottom of a 12-pack of Coke:
Who knew soft drinks could be hydrating?

It's true. All beverages hydrate, including soft drinks. So if you are looking for hydration, but want the delicious and refreshing taste you get from Coca-Cola, don't compromise -- go for it! You'll be hydrating your body with each and every sip.
With this marketing strategy, the Coca-Cola Company is begging for the Super Size Me treatment. If you've never seen that movie, it documents a man's month-long experiment in eating every meal at McDonalds. The weakest point in movie's logic, in my opinion, is that no one - not even the restaraunt chain itself - claims that you should eat every meal at McDonalds. The film, while informing and entertaining, lacked persuasive weight for taking ridiculous excess as its test case. As I read their message, however, Coke seems to take it a step further than McDonalds. They suggest a new gospel in which man may live on Coke alone.

Maybe some intrepid marathoner could take up this gauntlet and document the results.


Kristen said...

that's hilarious. it reminds me of idiocracy when they watered their plants with electrolytes because it was part of the company's marketing communication. it became ingrained in the people's heads and that's what they did. followed the shameless words of corporate greed. the plants died of course.

Matt said...

I was definitely thinking about Idiocracy when I posted this. Incidentally, I read somewhere that someone is actually marketing Brawndo, the Thirst Mutilator.

Kristen said...

Brawndo, the Thirst Mutilator.

It does have a powerful tag line.

Anonymous said...

Coca Cola is delicious. I would hook up an IV bottle full of it if I could!